Rhetorich Crisis Communication and Media Training Enhanced with Transformative AI Technology

Crisis Communication and media Training : A Critical Element of PR

 

When a crisis strikes, its outcomes can be unpredictable. Investing in crisis management training allows businesses to proactively manage as many variables as possible. The goal of a crisis management strategy is to enhance the likelihood of emerging from crises unscathed, with media training playing a significant role in this approach.

 

Crisis management is widely regarded as the most crucial aspect of public relations. By maintaining strong and timely communication with emergency services, stakeholders, the press, and the public, companies can mitigate the impact of unforeseen events and minimize potential reputational damage.

Course Details

Course Duration

12 weeks – 16 weeks
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Course Format

Hybrid
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Cohort Size

5 – 20 persons
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Language Options

English, Finnish, Swedish, German, French, Spanish
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What Will My Team and I Learn?

How to prepare for a crisis and identify the issues that could hit you
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Build a crisis management team
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What material you need and how to prepare materials
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The importance of social media, the “citizen” journalist and video usage
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Develop crisis management strategies and action plan
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Formulate key messages
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Identify your audience and your crisis spokespeople
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Handle all types of Crisis media interviews
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Who Is This Course For?

This course is designed for teams looking to enhance their communication skills, especially:

  • C-Level Executives
  • PR and communication managers and senior-level professionals.
  • Professionals responsible for maintaining corporate reputation.
  • Team leaders overseeing corporate communications.
  • Advisors to executives, including leaders, lawyers, and other senior professionals.
  • Digital communications managers.
  • Risk management specialists.

 

 

Course Delivery

Our certificated courses are designed to help you and your team advance verbal communication skills and specialize in emerging areas such as sales, crisis communication, media, and sustainability communication. Our learning model fosters team-building through an engaging and collaborative learning journey.

Courses are structured to allow effective time management. Based on an intake call and assessment criteria, we ensure the team can approach the interactive training with confidence and motivation, knowing what is expected and how to meet those expectations.

Throughout your online learning experience, you will have access to our “Speak or Die” program (available in six languages) and your head coach. Our team will provide continuous support and guidance. Interaction with your tutor is available through live group sessions, individual coaching sessions, and email.

 

Each course includes a balance of:

  • Interactive Learning: Live collaborative sessions.
  • Unlimited Platform Access: Access to our Rhetorich platform and analysis of your presentations, enabling you to directly apply what you’re learning to your own context.
  • Optional Live Sessions: Engaging, informal Q&A sessions with coaches.
  • Recorded Videos: Shared recordings for peer learning, ideas exchange, feedback, and team interaction.

 

After completion of course

Upon successfully completing the course, you will receive a Certificate of Achievement from the, validating your learning and accomplishments. We will also provide you with a report of progress of the team in the areas of: IMPACT, Voice and Rhythm; Appearance, choice of words.