The One What

When you step up to speak, there’s one question that’s on everyone’s mind:

What’s your point?

While your audience might forget much of what you say, they’ll remember that one thing – the one what. But how do you decide what that one thing should be?

In today’s newsletter, we’re diving into how to find that key message by asking three critical questions: What’s new? What’s useful? What’s unique?

By answering these, you’ll be able to narrow down your ideas and hit the sweet spot: a point that’s fresh, valuable, and unmistakably you.

Ready to make an impact? Let’s get started!

The One What in Action

Tips on Getting You to the Point:

Tip #1
Make it Fresh: What’s New?

Your audience craves new ideas. To grab their attention and keep it, offer them something they haven’t heard before. Whether it’s the latest research, a cutting-edge technique, or an exciting new perspective, presenting fresh content will engage their brains and trigger that dopamine boost. So, think about what’s novel in your field – what’s the latest buzz that will make your point pop?

Tip #2

Make it Practical: What’s Useful?

The most impactful speeches are those that provide immediate value. Ask yourself, What can my audience take away that will make a real difference for them? Whether it’s a practical tip, a helpful strategy, or a solution to a common problem, the more your point directly benefits your listeners, the more memorable and impactful it will be.

Tip #3

Make it Yours: What’s Unique?

Don’t just be different for the sake of it – be authentically unique. Put your personal touch on your message, share your own experiences, and offer insights that only you can bring. When you align new and useful ideas with your own authentic perspective, you’ll create a point that stands out and resonates in a way only you can deliver. Aim for that sweet spot where your message is both relevant and distinctively yours.