An often overlooked nuance in public speaking can be detrimental to the outcome of your speech. Delivering a powerful speech isn’t just about what you say — it’s mainly about people.

And not only is it about the audience, it’s also about you.

The Two Who’s:

Crafting a speech is like hosting a party.

Know your guests, set the vibe, and bring your authentic self to the table.

The key lies in the two Whos: Who are they? and Who are you?

These questions unlock the insights to connect deeply, captivate effortlessly, and actually get your message across. No yawns, no glares, no awkward silences — just pure impact.

Curious about how to profile your audience (the ethical, non-creepy way) or what it means to bring your “aspirational self” to the stage? We’ve got you covered. And trust us, the journey to better speaking is just as exciting as the results.

Let’s talk about how you can own the stage with confidence.

The Two Who’s in Action

Tips to Ensure Relevance:

Tip #1

Map the Audience’s Motivations​

Go beyond basic demographics and dig into the interests, values, and potential biases of your audience. Leverage pre-speech intelligence like public profiles, analyze organizational goals or have pre-event conversations to tailor your message. Consider where your audience aligns with or diverges from your perspective to anticipate challenges and craft a message that resonates.

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Tip #2

Align Your Aspirational Self with Your Message​

Being an authentic speaker isn’t just about showcasing what you’ve accomplished; it’s about where you’re heading. Share your personal objectives or professional aspirations in a way that complements the speech’s purpose. For example, if discussing innovation, connect it to your vision for driving transformation within your organization. This positions you as a relatable and forward-thinking speaker and leader.​

Tip #3

Master Strategic Tension

Don’t shy away from disagreements or contrasting perspectives in the room. Instead, use them to build a compelling narrative. Highlight where you differ from your audience and frame these differences as opportunities for growth or innovation. This approach demonstrates confidence, fosters respect, and creates memorable, thought-provoking conversations.

Don’t just give a speech, make an impression.​

We can help you and your team with this!