Silvia Garcia
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Artificial Intelligence
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Change
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Change Management
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Company Culture
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Creativity & Innovation
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Future & Society
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Growth
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Happiness
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Innovation
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Leadership
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New Technology
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Sales & Marketing
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English
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French
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Spanish
Silvia Garcia, ex Worldwide Director at Coca-Cola, helps organizations not only navigate complexity, change and the new frontier of human–AI collaboration, she helps them understand the psychological, strategic and cultural mechanisms behind it. With the rare combination of scientific grounding, recognition as a TEDx Editors’ pick, and C-level global leadership experience, Silvia shows companies how to build environments where people think smarter, collaborate better and innovate with more courage.
As a former Worldwide Director at The Coca-Cola Company, Silvia led business-critical transformations across all 200 Coca-Cola markets, spanning reorganizations, cultural resets, crisis leadership during economic and sanitary shocks, and the adoption of new ways of working long before they became mainstream. Her superpower is helping leaders see what others overlook: hidden patterns, untapped human potential, and the opportunities that sit inside disruption. Her keynotes sharpen the essential mindset leaders need right now – clarity amid chaos, courage in uncertainty, and confidence in human potential backed by science rather than wishful thinking.
At Coca-Cola, Silvia led one of the company’s most unconventional and high-stakes strategic decisions: shifting from three iconic, independent Coca-Cola brands (Classic, Zero, Light) to a single master brand worldwide. The move challenged decades of internal tradition and external brand logic but Silvia’s data-driven approach and human-centered leadership turned skepticism into alignment. The results were transformational: 94% global brand recognition, 30% reduction in marketing costs, and a future-proofed portfolio ready for a heavily regulated world consuming two billion servings a day.
Silvia didn’t stop there. She founded Coca-Cola’s Happiness Institute, a leadership and communication accelerator built on behavioral science. Silvia brings clarity, courage, and practical tools to your team so they lead through uncertainty, and use emotional intelligence to inspire performance. Past clients saw 10% higher sales and three times more creativity when solving problems and innovating in their markets.
Her TEDx talk, “The Power of Collaboration: What CEOs Can Learn from Kindergartners!”, was hand-picked by TED Editors from tens of thousands of talks globally. It stood out for Silvia’s ability to challenge leadership assumptions, simplify complexity, and turn collaboration into a strategic advantage rather than a soft skill.
Today, Silvia works with executive teams facing some of the most pressing challenges of our time: AI disruption, culture change, hybrid work, emotional fatigue, and the need to rethink leadership at a systemic level. Her approach is bold yet deeply practical, rooted in psychology, sharpened by global executive experience, and driven by the belief that humans are still the greatest competitive advantage companies have.
Her clients include Visa, Deloitte, CBRE, Verizon, TD Synnex and Hermès – organizations that partner with Silvia when they want leadership that is braver, cultures that are healthier, and strategies that are built to last.
“Let’s not just adapt to the future – let’s create it.”
Silvia Garcia’s topics:
Collaboration: If You’re Not Breaking Silos, You’re Breaking Your Business
We want departments and people to collaborate but the reality is that most people work in silos and organizations are undermined by internal wars of power and influence. How to break down silos, foster psychological safety, and create a culture where collective intelligence and innovation thrive.
The 5% of AI Tasks That Actually Moves the Needle
When applied strategically, AI amplifies human potential, driving growth, productivity, and innovation. When misapplied, it erodes critical thinking, fosters overconfidence, and sets teams up for costly failures. Discover a decisional framwork to succesfully allocate task to either humans, AI or both.
The Coca-Cola “recipe” for communication that connects – consistently
In our world, excelling in engaging others makes a real difference. In this thought-provoking talk, Silvia delivers some mind blowing secrets that Coca-Cola uses to be one of the most loved brands and that you can use to master communication. Discover how to excel in engaging others.
Self-leadership & performance
We are pursuing success the wrong way. Individual skills such as intelligence, tenacity, and discipline are important, but 78 percent of our success depends on something else.
During this keynote, Silvia will demonstrate why being dependable, accountable and fair is the most direct path to success and happiness, and how each of us can cultivate leadership from within. Change your audience’s current beliefs and make each attendee engage with bringing their best to their organization.
Testimonials:
Nick Burns | CEO at Reward Gateway | Edenred
“The incredible Silvia Garcia, former Global Director of Happiness at The Coca-Cola Company, closed out the Summit with a powerful keynote on positive leadership. Her words resonate with us all.”
Marco Corrado | Head of Global Workplace Operations Ericsson
“I had the pleasure of being one of the delegates at the CBRE Institute in London where you gave an inspirational talk and session that resonated and was absolutely beautiful. It was unique and different and left me with a lasting impression.
Silvia was such an inspiration, and her energy was mesmerizing!”
Antony Cahill | Senior VP at Visa
“Silvia Garcia’s keynote on Finding your purpose, and growing emotional wellbeing at work was truly inspiring and insightful. Her expertise and passion for empowering employees to prioritize their mental health shone through during her presentation. I could see immediate impact and positive changes in our team’s attitudes and performance after implementing some of Silvia’s strategies. I highly recommend her for any organization looking to create a healthier and happier work environment for their employees.”
Carlos Arusa | SVP Human Resources Europe at TD Synnex
“Silvia’s insights on navigating change and rising through challenges in the technological industry were eye-opening and truly invaluable. Her passion for helping individuals and teams succeed in the ever-evolving tech landscape was evident in every word she spoke. Thank you for equipping us with the tools and mindset needed to thrive in such a competitive field. We are excited to apply your lessons to our work and are confident that they will lead to great success. Thank you for sharing your knowledge and expertise with us!”
Sylvie Follain | International Director at Hermès
“Working with Silvia Garcia was truly an inspiring and transformative experience for our team at Hermès. Her keynote not only motivated us to reach our goals but also reminded us of the importance of teamwork, creativity, and dedication. Silvia was able to captivate our leaders and teams with her passion and energy, leaving us feeling empowered and excited to tackle any challenges that may come our way. Thank you for igniting a spark within us and helping us achieve success beyond our wildest dreams”
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