Hjörtur Smárason

Ignite Success Through Strategic Brilliance

Prepare to be captivated by the ingenious mind of Hjörtur Smárason, the driving force behind Saltworks ehf. As a distinguished strategist specializing in place branding and communications, Hjörtur leverages his expertise to shape the destinies of companies, destinations, and governments. Discover how his strategic brilliance helps companies and people to get to the next level and thrive.

With extensive experience across Europe, the Middle East, Africa, and Asia, Hjörtur fearlessly guides people through natural disasters, economic collapse, and political turmoil. Witness his ability to breathe new life into communities, fostering resilience and determination in the face of adversity. Hjörtur, born in Iceland, imparts firsthand knowledge on sustainability and climate change, offering others a glimpse into the sights he has witnessed from his own backyard throughout his life.

Beyond his role as the former CEO of Visit Greenland, Hjörtur empowers startups in tourism, tech, and the space industry. As a sought-after keynote speaker, he shares invaluable insights worldwide, igniting inspiration and transformation.

“Cruise Baltic hired Hjörtur Smárason to speak about crisis management to our partners – ports and destinations in the Baltic Sea, as our region is facing challenges due to the current geopolitical situation. In Hjörtur’s presentation “Never waste a good crisis” he explained how to use a crisis to your own benefit – with humor and interesting examples he showed how we, in Cruise Baltic, could work with the current crisis instead of fearing or ignoring it. Hjörtur was professional and pleasant to work with both before, during and after he gave his presentation. He was able to adapt his presentation to fit our purpose and audience perfectly! Hjörtur also participated in the rest of our meeting and social events and all participants at the meeting were very impressed with his presentation and enjoyed his company after. “

In the global arena, Hjörtur’s expertise is in high demand, cementing his status as a sought-after keynote speaker at prestigious events and conferences. With his captivating presence, he has graced over 20 countries, sharing invaluable insights that ignite inspiration and fuel transformation.

“We invited Hjörtur to be the key note speaker at a strategy seminar about our place branding project in Struer “The City of Sound.” This turned out to be a very good choice. Hjörtur is not only a specialist in storytelling. He is also a great storyteller in action. The audience at our event were not specialists. They where politicians, shop owners, small business leaders. Anyhow, they all listened very concentrated as they were taken on a one hour journey of great storytelling with examples and best practice. On arrival Hjörtur heard about our current efforts and I managed to integrate it into his presentation which made it really tailor made and useful for the participants. I can strongly recommend Hjörtur as a speaker if you want an inspiring and interesting talk about branding and storytelling from a person who really knows, what he is talking about.”

In vibrant Copenhagen, Denmark, Hjörtur continues to redefine success through strategic brilliance. Embark on an extraordinary journey guided by his limitless creativity and unwavering determination. Explore the possibilities of triumph with Hjörtur Smárason. The journey starts now.