Keynote Speakers​

Fredrik Jacobson

Fredrik Jacobson speaks about
  • Communication
  • Sales & Marketing

Meet Fredrik Jacobson, your guide to change through the sales perspective. With over four years of experience in David JP Phillips’ world-leading team and as Sweden’s representative at World Speech Day 2021, Fredrik is an expert in rhetoric, presentation techniques, and storytelling.

As a recognized authority in sales and communication, Fredrik has been invited to Sweden’s Parliament, where his insights and expertise are highly sought after. Fredrik Jacobson is an integral part of Roxtec International AB’s Value-Added Sales Training, a program for experienced sales professionals from around the globe.

Fredrik Jacobson isn’t just a speaker but a change agent who has trained police chiefs and served as a rhetoric expert on Swedish Radio, refining his approach by integrating the sales perspective into every aspect of communication and presentation.

Sales Perspective Lecture

Optimize Your Performances for Increased Sales: Selling Power through Unique Storytelling, Rhetoric, and Presentation Techniques.

To truly maximize your sales potential, a unique combination of three powerful skills is required: storytelling, rhetoric, and presentation techniques. This trio forms the cornerstone of persuasive performances that not only capture customer attention but also prompt action.

Selling Storytelling: Weaving Emotions and Facts to Build Deep Trust

Storytelling isn’t just an art form but a toolkit for successful sales. By weaving powerful stories into your presentation, you create an emotional connection with your customers. Each product or service thus becomes not just a solution but a central part of their own unique story.

Rhetoric for Persuasive Sales Arguments: Masterful Art of Influencing Decisions

Rhetoric acts as the key that provides structure and persuasive power to your sales arguments. By mastering the art of rhetoric, you can influence and persuade your customers. Each word then becomes a selling point that strengthens their decision to choose your product or service.

Sales-Focused Presentation Techniques: Translating Product Knowledge into Actionable Purchase Decisions

Presentation techniques in sales involve translating your product knowledge into concrete actions. By using the right tone, gestures, and presence, you can create an irresistible presentation. Each moment then becomes an opportunity to convince and drive successful purchase decisions.

Why the Combination is Unbeatable for Sales

Engaging Sales Performances

Storytelling captivates, rhetoric convinces, and presentation techniques bring these elements to life. The result is a presentation that not only impresses but also engages and effectively drives sales.

Memorable Sales Messages

Using selling storytelling to illustrate your points, rhetoric to give them weight, and presentation techniques to make them memorable, your message becomes indelibly linked with potential customers.

Professional Sales Authority

Mastering these three areas positions you as an authority in sales and communication, strengthening your brand and increasing trust with your customers.

In conclusion

Being a persuasive salesperson is an art that requires expertise in storytelling, rhetoric, and presentation techniques. By integrating these three subjects into your sales strategy, you become not just a salesperson but a powerful communicator who creates value and builds long-lasting, successful business relationships.

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