Belinda Gerdt

Belinda Gerdt, an internationally recognized leader and author, offers thought-provoking insights into how the customer experience in the digital age sets pioneers apart from the rest. Drawing on over 20 years of experience with some of the world’s leading technology companies, her talks inspire organizations to THINK BIG and elevate company value through customer experience.

“Digitalization has transformed customer experience, and leveraging technology is what separates pioneers from others. Now is the time to think big! THINK BIG! Our ways of communicating, seeking information, and consuming are rapidly evolving with digitalization. We expect seamless interactions with companies and ease of use (who wants to wait in line at checkout anymore!). And we demand personalized service.”

Belinda Gerdt is one of the few Finnish women to have built an international career within some of the world’s most valuable technology companies. With over 20 years dedicated to developing digital, customer-centric business, she currently serves as CMO at Vodafone Netherlands. Previously, she led international B2B marketing at Philips and has held senior roles at Microsoft’s Western Europe headquarters and Amazon’s EMEA organization in Luxembourg.

Her fourth book,  ”The Swipe-Right Customer Experience”, was published in November 2022 with HarperCollins, one of the world’s Big Five publishers. Her previous book, The Customer Experience in the Digital Age (Alma Talent, co-authored with Sanna Eskelinen), won the 2019 Kultasulka Award.

Belinda is an inspiring speaker who draws on international examples and practical insights gained from her extensive career and writing. From her vantage point within the world’s most successful IT companies, she has witnessed the digital transformation across industries and closely follows the latest developments in technology and its role in advancing customer experience. In her own work, Belinda has led the transformation of sales, marketing, and customer experience in her business areas, guiding large, multicultural teams worldwide.