B. Joseph Pine
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Customer Experience
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Economy
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Growth
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Sales & Marketing
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Strategy
Discover the extraordinary B. Joseph Pine II—a renowned author, captivating speaker, and trusted advisor to top companies worldwide. With the founding of Strategic Horizons LLP, a forward-thinking studio, he has devoted himself to helping businesses unlock new ways of adding value to their offerings.
Most recent topics
- The New You Business – how to bring together solutions that guide customers in
achieving their aspirations, and how to be rewarded economically for going beyond goods, services, and even experiences to offering the true outcomes customers desire.
- Competing for Customer Time – most businesses do not think richly enough about our most precious human resource: the time of individual human beings. Time is the currency of experiences and valued by people far more than mere goods and services.
- The Experience Economy in the Post-COVID World – People are social beings and will always crave experiences where they are with and around fellow human beings. The corona crisis doesn’t mean consumers don’t prefer experiences over goods and services —it actually makes us desire them all the more, because we realize that we don’t need more stuff.
In 2020, Mr. Pine and his partner James H. Gilmore reinvigorated their bestseller, “The Experience Economy.” This edition includes a thrilling Preview on Competing for Customer Time, Attention, and Money. The book reveals a powerful truth: today, companies must go beyond products and services to create memorable experiences that deeply engage each individual. It’s an exhilarating journey through the competitive Experience Economy, where businesses vie for the precious resources of customer time, attention, and money. Translated into fifteen languages, “The Experience Economy” is recognized as one of the top 100 business books of all time by 800CEOread (now Porchlight).
Mr. Pine’s literary achievements span decades. His acclaimed debut, “Mass Customization,” captivated readers in 1993. Alongside James H. Gilmore, he penned other influential works like “Authenticity: What Consumers Really Want” (2007) and “Infinite Possibility: Creating Customer Value on the Digital Frontier” (2011). In the esteemed Harvard Business Review, he co-authored the thought-provoking article “The ‘New You’ Business” (January-February 2022) with Lance Bettencourt, Jim Gilmore, and Dave Norton. Mr. Pine’s expertise and innovative thinking continue to shape the business landscape.
Popular topics:
The New You Business | Competing for Customer Time | The Experience Economy in the Post-COVID World
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